People have to come to your website in order for your site to be a productive and worthwhile endeavor for your business. In the absence of traffic, all that exists is a very expensive secret website. There are several different types of traffic. Let's quickly see what they are and how they show up in your website stats or web analytics reports.
Visitors - think of this as the number of people who have come to your website.
Uniques - this is the same as website visitors
Visits - this is the number of times your website has been visited. This number is always higher than visitors because some people will visit your website more than once.
Hits - this is an outdated way of measuring the amount of people that come to your website. Don't rely on this number. Use visits and visitors instead
First Time Visitors - this is the number of people who have visited your website for the very first time.
Repeat Visitors - this is the number of people who visited your website and have been there on at least one other occasion.
As you can see there are different kinds of traffic. Each of the different kinds of traffic above is a little different. Your efforts to reach new people and bring them to your website will show up in the number of first time visitors in your website reports. The total number of people visiting your website (visitors) is one of the basic numbers that you should monitor on your website.
Remember though, large numbers of visitors will do you no good if they don't stick around on your site and come back again later. Those that come back later are included in the repeat visitors number in your web stats.
Now that you know the most important types of traffic on your website, let's see how to increase the right kind of traffic by looking at where it is coming from.
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